Sporty entrepreneurs generally serve the health and wellness industry, but equally may have a philosophy of wellness and health and exude this in their sporty personal brand style.
There are a plethora of options for our sporty entrepreneurs when it comes to active wear – which is beautiful for meetings, coaching and masterclasses. However, our sport and wellness entrepreneurs can also take the casual, breezy fashion choices to blouses, dresses, pants and suits to bring a more casual and healthy vibe to more traditional work attire.
One of the most important elements of the healthy entrepreneur style is a body confidence that can be seen not only in the fashion choices, but also in clean, clear skin, shiny hair and a ready to tackle the world attitude.
As a successful entrepreneur, bringing a sporty vibe to your personal style comes down to a few key components:
Movement: Whether you’re choosing active wear or more traditional work fashion, always allow movement and comfort in your style. Leggings with a beautiful tunic, a fitted tee with wide legged linen pants, or a flirty skater dress, are as equally as sporty as active wear.
Breathe: Breathable fabrics are the fabrics of choice for our sporty entrepreneurs. Netting, lace, cotton and linen all work incredibly well – if you want to get up and dance or run, you need to do so in comfort and style.
Utilitarian Accessories: Utilitarian accessories are the key to the sporty style. If you’re going to wear a watch, make it a Garmin or similar with inbuilt fitness tracker. Make your bag a cross chest or handy hessian number that you can fill with organic groceries on the way home from the office.
Many of our Sporty Personal Brand style entrepreneurs choose a white or cream palette for their home office and much like casual style fashion, add some interest to the desk and workspace with plants, leather journals, high-tech trackers and clean accessories.
If you have meetings online and need a backdrop, stay white or cream, and add blonde timber, plants and black with texture to add more interest to your work space.
There are so many beautiful Sporty style icons to reference who have successful businesses, and have maintained their casual personal style.
I adore active wear designer, Lorna Jane Clarkson, nutrition bloggers Wendy Lopez and Jessica Jones of Food Heaven Made Easy, and lifestyle influencer, Lauren Conrad who has a feminine, sporty style – although there are LOTS of amazing health, wellness and fitness entrepreneurs to love.
I work with entrepreneurs all over the world to help them build their personal brand, writing that book, speaking on stage, being a media sweetheart – and generally feeling comfortable being visible and growing their business beautifully. If you’d like to speak about how this might work for you, let’s chat: Schedule a Time to Talk.
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