Approachable style doesn’t mean that you’re not a boss. It shows confidence and a relaxed attitude. I love it when a client owns their natural style, and feels comfortable in their own skin.
Bare make-up, one or two key accessories, jeans and a crisp tee are the stylings of our Natural Personal Brand Entrepreneurs.
One of the hallmarks of a great natural personal style is beautiful skin, clean, bare lips, a touch of mascara and a healthy glow.
Simplicity doesn’t equal a lack of style. This easy approach to styling means you show a level of comfort in your own skin, and this makes building your brand around a Girl Next Door approach perfect.
As a successful entrepreneur, bringing a natural vibe to your personal style comes down to a few key components:
Neutrals: Keep your colors neutral and all within the same palette. Shades of blue, white, gray, cream and pink work beautifully.
Textures: Layering different textures brings a more sophisticated look to your natural personal style. Denim, chunky knits, linen, cotton and denim layered over one another make a beautiful statement.
Key Accessories: Simple accessories are key to making your natural look work. Don’t mistake natural for no style – bring one or two small pieces such as delicate necklaces, and a chunky watch together for a beautiful look.
White, cream, timber and marble are the perfect combinations for a natural style brand work space. Keep everything layered, neutral and simple, and in one or two key colors, but always close the nature.
If you have meetings online and need a backdrop, keep it white, add interest with textured wall hangings and pillows, and add greenery with lots of plants.
There are so many beautiful Natural style icons to reference who have successful businesses, and have maintained their casual personal style.
I adore Cat Howell of 8 Loop Social, Denise Duffield-Thomas of Lucky Bitch and Melanie Perkins of Canva. Hey, and I love that these ladies are all Aussies and Kiwis – celebrating approachable style from Down Under.
I work with entrepreneurs all over the world to help them build their personal brand, writing that book, speaking on stage, being a media sweetheart – and generally feeling comfortable being visible and growing their business beautifully. If you’d like to speak about how this might work for you, let’s chat: Schedule a Time to Talk.
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