The Edgy Entrepreneur is one who has a true kick-ass attitude. They exude confidence and live life on their own terms. They run their businesses fearlessly and take risks daily – they thrive in an environment where there is change and challenge. This is their ultimate strength.
The Edgy Personal Brand style is one that could be described as rock-chic, urban or editorial. It’s not just about leather and studs… it’s about an attitude, a street-smart intelligence that is brought to life through fashion and style.
There are no rules for the Edgy personal brand styling – just an attitude to break the rules, live life fully – so this means selecting hard lines, bold designs and well-worn pieces.
As a successful entrepreneur, bringing an edgy vibe to your personal style comes down to a few key components:
Celebrate You: No holds-barred, no apologies – just be you plus 20%. If you feel pink hair and ripped jeans, do it. Red lips and Doc Martens with a leather dress? Fab. Go for it. Rock you, fully.
Hard Lines: The edgy personal brand style has a hard edge to it. Bold black rimmed glasses, straight bangs, bold eyebrows, leather jackets all scream edgy, but equally can be softened with netting, street art inspired prints, and bold hair.
Embellish You: Our edgy entrepreneurs are not scared to show their tattoos, their piercings, colored hair or bold nails. If you want to rock this look, never apologize for embellishing you – and showing it off to the world. This is part of your brand story.
Many of our Edgy Personal Brand style entrepreneurs have industrial style homes and office spaces, choosing concrete, timber, leather and bricks as a backdrop to their homes and offices.
If you have meetings online and need a backdrop, take a leaf from industrial interior design and choose hard edges with your artwork, concrete walls and timber, leather and steel to soften the look with your accessories.
I work with entrepreneurs all over the world to help them build their personal brand, writing that book, speaking on stage, being a media sweetheart – and generally feeling comfortable being visible and growing their business beautifully. If you’d like to speak about how this might work for you, let’s chat: Schedule a Time to Talk.
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